General description
This module provides a comprehensive introduction to survey research, covering the entire process from designing questionnaires to preparing data for analysis. We will cover different survey designs (e.g., cross-sectional, experimental) and question types (e.g., open-ended, Likert scales, semantic differentials). In doing so, we will emphasize best practices in question wording, order, and scale selection (e.g., validated vs. self-developed). Participants will be taught key sampling principles (e.g., random, convenience) and learn how to address nonresponse and common biases (e.g., social desirability). Throughout the course, we will focus on practical implementation using Qualtrics, a widely used survey tool. Finally, while this module does not include hands-on statistical analysis, we will focus on preparing data for analysis (e.g., data screening and cleaning) and selecting the appropriate analysis techniques (e.g., factor analysis for scale validation, AN(C)OVA for experimental data). By the end of the course, participants will have a theoretically grounded and practical understanding of how to design and conduct high-quality survey research.
Target audience
This module is aimed at those who are working with survey research, planning to do their own survey or want to commission one. Participants will be given the opportunity to develop and receive feedback on a questionnaire on a topic of their own choice. The maximum 30 positions will be filled on a first-come-first-serve basis.
Course prerequisites
A rudimentary knowledge of statistics is welcomed, e.g. knowing how to calculate averages and standard deviations. No knowledge of SPSS is required: this will be hands on.
Course materials
Copies of slides will be provided through the digital learning platform (Ufora).
Teacher bio
Chloé Lybaert is an Assistant Professor of Dutch as a Second Language in the Department of Translation, Interpreting and Communication (Ghent University). Among others she is interested in linguistic laypersons’ perceptions and attitudes towards language variation in Flanders. She has ample experience in designing surveys and experiments to answer her research questions effectively. She especially has experience in designing speaker evaluation experiments (such as matched guise experiments and variants).
Sofie Decock is Associate Professor in Applied Linguistics (German) in the Department of Translation, Interpreting and Communication at Ghent University. Her research examines professional communication, focusing on gender-inclusive language and on linguistic and discursive aspects of online complaints and webcare. She has ample experience in designing surveys and experiments to answer her research questions effectively.
Schedule
The contact hours are:
- Monday 13/07/2026, 9:00-10:30 & 11:00-12:30
- Tuesday 14/07/2026, 19:00-10:30 & 11:00-12:30
- Wednesday 15/07/2026, 9:00-10:30 & 11:00-12:30
- Thursday 16/07/2026, 9:00-10:30 & 11:00-12:30
- Friday 17/07/2026, 9:00-10:30 & 11:00-12:30